Ideas & Insights
Our papers, articles and press releases
Genii Group regularly publishes our expert opinions and recommendations, some of which have been
published in trade publications. You will even find reviews on books on business and marketing
among our collection of articles.
Click on the title for more details. Click on Archived to view the full listing.
-
Book Review: Permission Marketing
This book by Seth Godin offers an exciting introduction to "permission marketing". Drawing on his own experiences as founder and president of Yoyodyne, he demonstrates that permission marketing can build brand awareness, create trust and hence lead to high opportunities of sales. -
Book Review: Crossing the Chasm
This book is the bestselling guide on technology marketing and the chasm theory provides insights into the realities of high tech marketing chain. Author Geoffrey Moore also offers explanation of why high tech products require unique marketing strategies that differ from those in other industries. -
Getting Results From Digital Advertising
Businesses are overwhelmed with a plethora of digital advertising options. There are opposing claims and anecdotes about its effectiveness. Is online advertising losing its charm? Will investing your money in online advertising get you results? In this article, we explore the current state of online advertising, and make a case for a more targeted approach through advertising in social media such as Facebook and Twitter. -
Top 5 messages when marketing to SMEs
SME's adoption of business technology are varied. Given their unique profile of not having a team of specialised IT professionals, they buy IT solutions when triggered by business necessity. And even then, they will explore various cost-effective offerings before making a purchase decision. This article discusses 5 common buying criteria in an SME's shopping list, and why marketers need to address them
[ Archived ]
If you would like to suggest a topic, contact Isabel at isabel@genii-group.com.
