| Genii Group > Ideas & Insights |
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Our papers, articles and press releases, some of which have been published in trade publications.
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Book Title: Purple Cow
If you have tried conventional marketing methods and are not getting the results you’re hoping for, then perhaps a “purple cow” approach may be just what the doctor ordered. A purple cow is your product being made remarkable, and positioned to attract the right target audience. If that sounds a little fuzzy, you’ll have to read the book to distill the author’s recommendations on how to create your own “purple cow”.
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Book Review: Differentiate Or Die
In marketing, the key to surviving is being able to effectively differentiate yourself from the masses. With "Differentiate Or Die", Jack Trout and Steve Rivkin take readers on a journey to understand the "what's" and "how's" of differentiation. They offer a four-step approach to develop your differentiating factor.
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Branding to Drum up Business
Branding is often seen as a nice-to-have strategy, once the business is running at full steam. It doesn?t help that some of the higher profile branding (or re-branding) exercises give the impression that you will need a lot of money to start a campaign. Plus you may be hesitant, or remain unconvinced, about how this marketing discipline can lead to more business. Branding is not a one-time exercise. This article provides a practical branding recommendation, of incorporating branding strategies into your everyday business communication and customer experience ? leading to better business.
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The Jazzed Up Product Marketer
Article appeared in Marketing Magazine April 2007 issue
What is product marketing all about in the technology world? Is it still relevant in today?s context where customers are looking for business solutions? How can product marketers continue to flex their muscle as the driving factor behind the sale process of complex technologies? This article explores the continuing role of product marketing to ensure that businesses are aware of and benefit from the use of good technology.
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[ Archived ]
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Marketer Download – Interviews with movers & shakers in the IT industry on marketing
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Mr. Karl Verhulst
Marketing Director, Asia South
CA (formerly known as Computer Associates)
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Mr. Lyndsey Lam
Integrated Marketing Communications, Software Group
IBM Singapore
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[ Archived ]
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If you would like to suggest a topic or be featured in “Marketer Download”, contact Isabel at isabel@genii-group.com. |
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