Client Stories - Acquiring New Customers
For another revenue-driving project for a solution with a starting price of US$50,000, we passed 14 qualified leads to the client within the first week
Client Situation
2 months to FY close, wants new solution (starting price US$50,000 per unit) to complement revenue achievements, expand installed base
Solution
- Conceptualised eDM approach to quickly reach new customers who are already in the evaluation phase
- Used business messages to target C-level, Finance executives
Created telescript and managed incoming enquiries
- Qualified enquiries to speed up follow-up time, and improve quality of leads passed to client
Marketing Results
- Within a week, passed 14 leads to client
- 8 wanted client to follow-up immediately, of which 7 were in evaluation phase already. A different group of 8 wanted to view a demonstration
