Client Stories - Acting as Interim Marketing Manager
The client achieved 60% more leads than the campaign objective after understanding how best to strategically use the 4Ps of marketing
Client Situation
Client has a new solution, but wanted help in identifying its key value propositions, messaging it to differentiate from competitors, pricing it attractively, and promoting it strategically.
Solution
- Through SWOT analysis & the 4 Ps of marketing (Product, Price, Place, Promotion), analysed and identified market opportunities and immediate threats. Identified target audience for the solution. Brainstormed with client to develop key messages and Unique Selling Points (USPs). Included credentials boost using ROI figures from early customer deployments. Discussed and advised on pricing for the solution
- Revamped marketing communication materials and product whitepapers to highlight USPs
- Conceptualised and executed campaign to target specific customer profiles in an industry. Conducted interviews with prospects at industry event to measure effectiveness of value propositions, in order to refine them further. Despite having achieved campaign goals, telemarketed to prospects to uncover more leads.
- Shared recommendations for product demonstration and future marketing efforts. Shared execution details with client so that they can replicate campaign easily, without incurring future additional costs
Marketing Results
- Within 5 minutes of campaign execution through email, customers called to fix appointments for a demonstration
- Within 7 weeks of campaign execution, our client exceeded campaign objectives by +60%
