Client Stories - Creating Corporate Identity and Messaging
Genii Group helped a new company, which needed additional marketing expertise, to create its corporate identity and company communication from scratch.
Client Situation
The client, being a newly-formed company, did not plan to have a marketing department. They wanted a company logo and the necessary stationary to get started. They were also keen to get their website up and running, in order to start building awareness for their solutions offerings and answer customer queries.
Solution
- Developed marketing strategy and campaigns with the client, in order to meet early business goals. Determined roles and timeline for our client to implement and track.
- Designed company logo and identity, and applied the approved design on company stationery and name cards. Client's input were incorporated to provide the optimal representation.
- Designed PowerPoint presentation templates, matching the approved identity, for our client to start using during internal and external meetings.
- Crafted press releases on various important announcements, and published them on targeted media to increase awareness of the new company.
- Built website content and frequently asked questions, paying attention to the use of layman terms to better reach out to consumers, whom the client is targeting their offerings at.
- Provided advice on website design and layout, which was accepted and acted on by the client, to provide better experience for Internet visitors.
- Drafted business forms for client's operational use, and maintained balance between ample information collected and optimal length of document.
- Assisted in procuring proposals and quotations from vendors to realise marketing plan. Recommended a short list for client to quickly act on.
Marketing Results
- Client had a marketing plan to present to their board of directors, to secure funds and resources
- Company logo reflected client's vision and nature of business, and was approved by the board of directors.
- Name cards, stationary and presentation templates were produced for client to use at meetings, and even a major event.
- Website was launched on schedule, with the right messaging to consumers in order to drive enquiries and place orders.
- All the necessary documents, including customer forms, were ready to support customer activation efforts.
