Client Stories - Training on Channel Management Practices

Tapping on our expertise, we organised a training session for our client to further enhance the performance of their channel sales team.

Client Situation

The client would like his team to be exposed to different channel management approaches. In order to align business objectives, the team should be more relevant to their business partners.


- Organised and designed training agenda for one and half day session. Included key areas that our client wanted to focus on, including selected soft-skill topics
- Interviewed the channel sales team and their business partners to ensure content relevance
- Invited a guest speaker to share his experience on managing channel partners at technology MNCs
- Facilitated active participation and discussion on channel management topics presented, to encourage how such insights can implement existing channel practices

Marketing Results

- Participants shared that they have gained valuable insights from other companies practices on channel management. They wanted to adopt relevant approaches to maximise the resources of their company and partners.
- Overall, the participants were satisfied with the sharing session